Linking Business Analytics to Decision Making Effectiveness: A Path Model Analysis
نویسندگان
چکیده
منابع مشابه
A Path Model Linking Business Analytics, Data-Driven Culture, and Competitive Advantage
Business analytics (BA) has become increasingly important for companies to gain valuable insights from big data and ultimately competitive advantage. However, little empirical evidence exists regarding the mechanisms through which BA impacts on competitive advantage. In light of this paucity, this paper aims to advance our understanding of the impact of BA on competitive advantage. First, this ...
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ژورنال
عنوان ژورنال: IEEE Transactions on Engineering Management
سال: 2015
ISSN: 0018-9391,1558-0040
DOI: 10.1109/tem.2015.2441875